Get Your Small Business Noticed in 2021

Getting recognised is one of the most crucial steps in growing your business, expanding your customer base and driving sales. With so much competition, it’s becoming increasingly more difficult to capture the attention of your target audience. Small businesses often have limited time, resources and team members which can make getting noticed feel like even more of a challenge. We understand that it can feel overwhelming and a little daunting when trying to work out how best to take your business forward. A good starting point is to establish where your target market is. Once you’ve identified this, you’ll be able to find the most suitable and effective ways to reach your customers. At Surface Prints, we’re experts in helping businesses in Essex make impactful, long-lasting impressions. Here are some of the many ways to help your business stand out from the crowd… 

Creating a strong brand is an incredibly important factor in the success of your business. Bold branding and having a clear identity is a great way of standing out from the crowd and persuading your target audience to choose your business over any competitor. Scope out a colour scheme, craft a clear tone of voice and convey your mission and values. Impressive design and graphics are an excellent way to communicate your brand identity and help you showcase your products and services. These factors are all key in elevating your reputation, building trust and making you recognisable. Customers are much more likely to take action if they perceive your business as being trustworthy and reputable. 

Eye-catching signage is an excellent way to turn heads and get your business noticed. From increasing brand awareness and improving the customer experience to sparking interest and driving sales, the benefits that come with well-designed signage are endless. Good signage can also help to increase brand recognition which reinforces the idea that your business is trustworthy. If you’re a retail business, you might want to consider investing in both indoor and outdoor signage. If a customer is enticed into your store by a bold window display, they may subconsciously expect this exciting branding to continue when stepping inside. You may also decide to use signage to display offers, deals and discounts which could drum up interest and increase sales. 

Constantly on the go? Vehicle wrapping is an excellent way to get your business noticed whilst you’re on the move. Bold, impressive vehicle graphics can capture the attention of your target audience in an non-invasive way. Unlike other forms of advertising, your customers will be unable to switch off or scroll away. Whether you’re stuck in traffic, passing through your local high street or travelling on the motorway, you never know where you might be attracting the attention of new customers. 

In this digital age, it’s always a good idea to have an online presence. From being available on some of the most popular social media platforms to investing in a well-designed website, there are so many options available. An online presence will also give you the opportunity to showcase positive reviews and shout about new products and services in one place. Customers may also use the internet to find out your contact information and opening times, so it’s important to ensure that these are easy to find and up to date.

Here at Surface Prints, we're experts in helping businesses in Colchester and across Essex with all of their signage, graphic design and printing needs. From bold graphics and eye-catching signage solutions to impactful vehicle wrapping services, we'll help you get your business noticed for all the right reasons.

Wondering how we can help your small business in Colchester, Essex? Get in touch with our friendly, experienced team at Surface Prints today!